IP reputation is a key factor that affects your email deliverability. A good reputation means your messages will reach their recipients’ inboxes, while a bad one can send them to spam folders.
Every time you send an email, your IP address is included in the message as a part of the header. Mailbox providers use this information to assess your sending habits and build your IP reputation. If you engage in bad sending habits, such as sending unsolicited bulk emails or exposing your customers to malicious domains or email addresses, your reputation will suffer and you may get placed on a spam blocklist.
It’s essential to check your IP reputation regularly if you are a sender or want to ensure you maintain a positive email reputation. There are several tools that can help you do this, but it’s important to choose the right tool for your needs.
Neustar IP Reputation
The best IP reputation service uses real-time threat intelligence from multiple sources to identify and categorize IP addresses based on their behavior. This helps organizations and technology providers identify IPs that pose a risk to end users and their sensitive data.
Using this data, Neustar helps organizations protect against and respond to threats in a more proactive way. The service can be integrated into network perimeter appliances, including firewalls and network edge devices, to monitor traffic for malicious IP addresses or provide real-time alerts to customers if an IP address is suspected of being associated with a security threat.
A good reputation can be obtained by following a few simple steps:
First, you must know what an IP reputation is and how it can be used to improve your email marketing campaigns. Next, you need to understand the factors that contribute to a negative reputation and how to fix them.
You can also check your IP reputation by using dedicated tools. For example, Sender Score is a popular tool that shows how mailbox providers see your IP and can help you track and improve your reputation.
Another great way to monitor your IP reputation is by using a tool like Sender Policy Framework, which gives you an indication of how mailbox providers perceive your email behavior and how you can improve it.
The tool also includes a reporting feature that allows you to check how your reputation has changed over time. It will show you trends based on how often you are sending and how long you’ve been doing so.
Lastly, you should be aware that a poor IP reputation can cause you to lose your reputation with the mailbox provider and even get your IP on a spam blocklist. In addition, a poor reputation can impact your business’ reputation with other mailbox providers and result in lower deliverability rates.
As an email marketer, it is important to keep your IP reputation as high as possible. You should follow a few best practices that can help you maintain a positive reputation, such as choosing reputable email lists and sending only opt-in emails.